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商品編號： 9-504-001 出版日期： 2003/08/05 作者姓名： Quelch, John A.;Knoop, Carin-Isabel 商品類別： Marketing 商品規格： 21p 再版日期： 2004/07/20 地域： United States 產業： Finance & insurance 個案年度： 2003 - 2003
商品敘述：
This case is accompanied by a Video Short that can be shown in class or included in a digital coursepack. Instructors should consider the timing of making the video available to students, as it may reveal key case details. Senior executives at Vanguard are evaluating their marketing strategy. In particular, they are looking at their approach to market segmentation, the organization of the marketing function, and the weight placed on marketing metrics in the corporate dashboard in light of an economic and stock market downturn.
涵蓋領域：
Market segmentation;Marketing strategy;Mutual funds
相關資料：
Case Teaching Note, (5-505-023), 11p, by John A. Quelch;Video Short, (6545), 0p, by John A. Quelch
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